Most soaps that you find in stores, will be labeled as a beauty bar because it is not considered soap. They are labeled "beauty bars" and are actually detergents and other chemicals. While the Natural Handmade soaps I make contain natural oils, butters, botanicals, clays & essential oils. Mass produced soaps are detergents containing harmful ingredients. Such as synthetic fragrances, phthalates , SLS , Triclosan ,BHA and BHT, p-phenylenediamine, artificial colors and little to no beneficial ingredients. They contain more toxic ingredients then good.